Mágicos

Baseball is a game of precise moments. It’s defined in fractions of a second, where the texture of the dirt and the energy of an impact are felt long before the ball ever hits the glove.

That was the baseline when we teamed up once again with The Branding People to animate the brand for the Mágicos baseball team at Secuencia. The visual references were begging for a tactile feel, which gave us the perfect opening to pitch a bolder approach.

We decided to push the textures and introduce impact frames. The beauty of motion design is that it lets you hide a massive amount of detail in just a few fleeting frames; you protect the viewer's cognitive load, but add that visual spice the eye catches and appreciates.

If we’re going to get tactile and play with textures, we have to do it with character.