La Cura

A perfectly folded box carries an undeniable tactile precision. Every crease, every flap, and every die-cut has to fit in the exact right place. When you translate that physicality into the third dimension, settling for minor imperfections simply isn't an option.

That was the standard we set for ourselves when Total Studio brought us on board to animate the brand for La Cura.

While our first instinct was to animate their iconic cube in After Effects—our daily driver—the technical details pushed us to move the workflow into Blender. We rigged a virtual box, dialed in the folds, and punched out the cuts with millimeter accuracy. To bring the work back into post-production, we ditched the green screens and fragmented renders and leaned entirely into cryptomattes. This technique, more common in VFX pipelines than in the local motion scene, guaranteed absolute purity in our mattes.

The result was a seamless compositing process where the technical complexity faded away, leaving the brand’s identity to take center stage.